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Promotion strategy, merchandising ideas, and discount thinking for Shopify

Latest Articles

2026-07-06 • Adam Belmont • Shopify Solutions

Shopify Coupon Code Distribution: How to Send Codes Without Losing Control

A merchant guide to Shopify coupon code distribution: how to send codes across email, social, in-store, and lifecycle campaigns without losing attribution, control, or margin.

Shopify Solutions

2026-07-06 • Adam Belmont • Shopify Solutions

Gift With Purchase on Shopify: When a Free Gift Beats 10% Off

A merchant guide to gift with purchase on Shopify: when a free gift beats a straight discount, how to set the threshold, and which setup mistakes quietly destroy margin.

Shopify Solutions

2026-07-05 • Adam Belmont • Retail Insights

AI Discount Optimization for Shopify: How Personalized Offers Work

A plain-language guide to AI discount optimization for Shopify merchants: how personalized, dynamic offer selection works, when it helps, when it doesn't, and how to evaluate it.

Retail Insights

2026-06-24 • Adam Belmont • Announcements

Introducing Smarter Cart Upsells for Shopify with Atom Commerce

Atom Commerce now gives Shopify merchants more control over cart upsells with inline and accordion layouts, smarter qualification messages, link-aware target prompts, and stronger theme compatibility.

Announcements

2026-03-14 • Adam Belmont • Shopify Solutions

How to Run Profitable BOGO Promotions on Shopify

Buy One Get One is one of the most effective promotional formats in ecommerce, but it can hollow out your margins if the mechanics aren't set up right. Learn how to build BOGO promotions on Shopify that convert well and preserve your margins.

Shopify Solutions

2026-03-14 • Adam Belmont • Shopify Solutions

Shopify Volume Discounts: The Complete Guide to Tiered Pricing That Lifts AOV

Volume discounts and tiered pricing are among the most reliable mechanisms for lifting AOV. Learn how to build a tiered volume discount strategy on Shopify with the right thresholds, discount depths, and in-store execution.

Shopify Solutions

2025-10-06 • Adam Belmont • Shopify Solutions

How to Target Discounts for the Right Customers (Without Losing Margin)

Learn how to design and deliver targeted promotions that attract the right customers — without training everyone to wait for a sale. A practical guide to segmentation, eligibility rules, and real-world campaign design for Shopify merchants.

Shopify Solutions

2025-10-03 • Adam Belmont • Shopify Solutions

Designing Profitable Promotions: A Merchant's Playbook for Shopify (2025)

A deep dive into how top-tier Shopify merchants design sales not just to shift inventory, but to maximize margin and increase lifetime value without training customers to wait for discounts.

Shopify Solutions

2025-10-02 • Adam Belmont • Shopify Solutions

The Clean Cart Principle: Designing Promotions Without Confusion or Conflict

How to engineer predictable, profitable promotions by preventing discount conflicts, setting stacking rules intentionally, and writing shopper-friendly copy—grounded in Atom Commerce’s offer classes, priorities, and stacking model.

Shopify Solutions

2025-04-01 • Guru Muzumdar • Shopify Solutions

Boost Customer Value with Gift with Purchase Promotions using Atom Commerce for Shopify

Learn how Atom Commerce's Gift with Purchase promotions can help Shopify merchants increase average order value, clear inventory, and enhance customer experience all while increasing brand value and customer satisfaction.

Shopify Solutions

2025-03-01 • Guru Muzumdar • Shopify Solutions

Effortless Bulk Discounts: Unlock More Value from Shopify with Atom Commerce

Learn how Atom Commerce makes it easy for Shopify merchants to implement bulk discounting strategies that boost sales and encourage larger purchases, all without adding complexity to your store management.

Shopify Solutions

2024-06-07 • Adam Belmont • Retail Insights

The Problem of Value-Destroying Promotions and How to Improve Effectiveness

Discover how Atom Commerce addresses the challenge of value-destroying promotions with advanced Contextual Bandits, real-time adaptation, and smart budget allocation, ensuring that your incentives execute profitably.

Retail Insights

2024-04-30 • Adam Belmont • Announcements

Atom Commerce Now Integrates with Shopify

We're excited to share that Atom Commerce now works seamlessly with Shopify. This new feature lets you link your Shopify store to our platform quickly, helping you manage your sales promotions more effectively.

Announcements

2024-01-02 • Adam Belmont & Guru Muzumdar • Announcements

Announcing Atom Commerce

Atom Commerce aims to be a beacon of innovation, providing 'Attainable AI' to businesses. This initiative goes beyond merely incorporating AI into commerce; it redefines how businesses can use AI to refine their commerce strategies such as pricing and promotions, without the significant financial burden often associated with advanced technology, making it a game-changer in the industry.

Announcements

2023-12-18 • Guru Muzumdar • E-commerce Insights

Composable Commerce with Atom Discounts

For businesses that are navigating the journey towards adopting composable commerce, it is imperative to focus on a robust pricing and promotion solution.

E-commerce Insights

2023-11-28 • Guru Muzumdar • E-commerce Insights

Navigating Through the FOG

In the fast-paced realm of digital commerce, the ability to quickly adapt and respond to changing consumer behaviors and market trends is not just an advantage; it's essential for survival.

E-commerce Insights