Solutions
Shopify discount strategies for real campaign goals
Atom Discounts is for Shopify merchants who need BOGO, bundles, gifts, volume, shipping offers, and cart messaging under one priority and stacking model — not separate discount apps or unpredictable native combinations.
Increase average order value
Give shoppers a reason to add one more item or reach the next tier.
Best for
Higher units per order, Tier-driven basket growth.
Offer types
Buy More Save More, Bundles, Order thresholds, Free shipping progress.
Example campaign
Buy 3+, save 10% with a cart upsell that shows dollars left to the next tier. Block the volume reward from stacking on top of a sitewide product markdown.
Lift attach rate
Pair related products, promote sets, or reward shoppers for adding a second item.
Best for
Related-product campaigns, Second-item incentives.
Offer types
BOGO, BXGY, Bundles, Gift with purchase.
Example campaign
Buy any two tees, get the third 50% off, with product-page messaging that states the rule before cart. Cap how many times the qualifier can reuse in one order.
Move inventory without sitewide markdowns
Clear selected products without training shoppers to wait for broad sales.
Best for
Selected inventory pushes, Margin-sensitive clearance.
Offer types
Targeted product discounts, Collection offers, BOGO, Gift with purchase.
Example campaign
15% off a clearance collection, excluding low-margin SKUs already on sale. Keep the offer from combining with VIP or seasonal order discounts.
Reduce checkout hesitation
Make the next step obvious when shoppers are close to a reward.
Best for
Threshold-based rewards, Last-step cart nudges.
Offer types
Free shipping thresholds, Order discounts, Gift thresholds, Cart upsells.
Example campaign
Unlock free shipping at $75 with a live progress bar in the cart drawer. Pair it with a gift threshold only when the shipping reward alone is not enough.
Protect margin when campaigns overlap
When native Shopify discounts or separate BOGO / GWP / volume apps collide, carts can over-discount. Keep active promotions from compounding into unintended discounts.
Best for
Overlapping campaigns, Protected products and categories.
Offer types
Stacked offers, Seasonal campaigns, VIP offers, Protected products.
Example campaign
Seasonal product discount + free shipping both qualify — set priority so shipping wins after $75, exclude gift SKUs from the product discount, and cap total discount dollars per order.
Campaign recipes merchants actually run
Each recipe pairs what the shopper sees with the control rule Atom applies — so you can compare Atom to native Shopify discounts or a stack of single-purpose apps before you install.
AOV campaign
Buy More Save More
cart upsell
free shipping bar
Shopper sees
Buy 3+, save 10% — cart upsell shows $12 to the next tier; free-shipping bar at $75.
Atom controls
Volume offer priority over product markdowns; combination blocked with sitewide codes.
Attach-rate campaign
Bundle or BOGO
product page messaging
cart prompt
Shopper sees
Bundle or BOGO rule on the product page; cart prompt to complete the set.
Atom controls
Qualifier and reward scope, same-SKU vs mix-and-match, reuse limits.
Margin-safe clearance
Product discount
exclusions
discount caps
priority
Shopper sees
Collection markdown with excluded SKUs; no surprise stacking at checkout.
Atom controls
Exclusions, discount caps, and priority against order or shipping offers.
Install Atom, then pick your offer type
Start on Shopify, then use the products menu to match markdowns, volume, BOGO, gifts, shipping, and stacking controls to the campaign you need.
For technical evaluation