Atom Discounts
Choose the right offer type for the result you want.
Compare product discounts, BOGO, bundles, gifts with purchase, volume discounts, order offers, shipping offers, and cart upsells by business goal.
Quick scan
Separate offer type, placement, and control.
Pick the offer path first, then decide how Atom shows it in the storefront and how tightly the campaign needs to be controlled.
Quick routing
Find the right offer path.
Route by the business job first. Once the right offer type is obvious, Atom can handle the storefront presentation and the control layer behind it.
Need simple markdowns?
Use Product Discounts.
Start with direct product or collection markdowns when you need the simplest offer to get started.
See strategy pageNeed larger baskets?
Use Buy More Save More, Bundles, or BOGO.
These offer types give shoppers a reason to add more units, complete a set, or unlock a better reward.
See larger-basket pageNeed conversion or checkout incentives?
Use Gift With Purchase, Order Discounts, or Shipping Discounts.
These are strongest when you want the cart or checkout moment to push the order over the line.
See checkout incentive pageNeed complex campaign control?
Use advanced BXGY rules, priority, stacking controls, and discount limits.
Keep overlapping campaigns predictable with clear rules about which offer wins, what can combine, and how far discounts can go.
See control pageOffer types
Compare the core offer paths Atom gives Shopify teams.
Every card answers the same three buyer questions: what the offer is best for, what it looks like in practice, and which controls matter when it goes live.
Product Discounts
Direct markdowns on products or collections, with exclusions, limits, and on-sale handling.
Best For
Simple markdowns, collection promotions, and clean introductory campaigns.
Example
15% off a summer collection, while excluding low-margin SKUs already on sale.
Controls
Product or collection scope, exclusions, on-sale handling, usage limits, and margin controls.
Buy More Save More
Reward larger baskets with quantity or spend tiers that become more valuable as shoppers add more.
Best For
Larger orders, replenishment products, and inventory movement.
Example
Buy 3+, save 10%; buy 5+, save 15%.
Controls
Quantity or spend thresholds, percent or amount discounts, fixed pricing, scope, and exclusions.
Bundles
Group products into a stronger buying decision with curated sets, fixed-price bundles, or exact mix rules.
Best For
Attach-rate lifts, merchandising sets, and offers that need specific product combinations.
Example
Build a three-item skincare set for $89, or buy an exact chair and desk pairing at a fixed bundle price.
Controls
Percentage, amount, or fixed-price bundle logic, exact product mix requirements, scope, and exclusions.
BOGO / BXGY
Trigger a second-item incentive when shoppers buy the qualifying item, collection, or quantity you care about.
Best For
Attach-rate campaigns, clearance incentives, and mix-and-match promotions.
Example
Buy any two tees, get the third 50% off.
Controls
Qualifier and reward scope, same-SKU or mix-and-match logic, quantity requirements, limits, and exclusions.
Gift with Purchase
Increase conversion with a gift or discounted reward that feels more valuable than a deeper markdown.
Best For
Checkout incentives, seasonal campaigns, and brand-value-first promotions.
Example
Spend $120 and add a travel-size gift automatically at checkout.
Controls
Qualifying cart rules, gift targeting, quantity limits, reuse rules, and conflict handling.
Order Discounts
Apply order-level incentives when the cart reaches the subtotal or behavior threshold that matters to you.
Best For
Cart-value goals, conversion pushes, and broad incentives that should apply after item-level offers.
Example
Get 10% off orders over $90 after product-level discounts have been applied.
Controls
Subtotal thresholds, percent or amount discounts, eligibility rules, combinations, and priority-aware behavior.
Shipping Discounts
Use shipping incentives to push shoppers over the line without discounting the products themselves.
Best For
Free-shipping thresholds, checkout conversion, and margin-sensitive incentives.
Example
Unlock free shipping at $75 with a live progress prompt in the cart.
Controls
Shipping thresholds, channel support, combinations, exclusions, and progress-bar merchandising.
Storefront placements
Choose the offer first. Then choose where shoppers see it.
Atom keeps offer types separate from storefront placements. Once the campaign is chosen, you can decide whether the buying prompt belongs on the product page, in the cart drawer, or inside a shipping-threshold progress pattern.
Product-page messaging gives the offer context before cart.
Cart upsells tell shoppers what to add or spend to qualify.
Shipping progress bars keep free-shipping thresholds visible as the cart changes.
Product Page Offer Messaging
Show the discount before cart so shoppers understand the value earlier.
- Preview exactly how Buy More Save More, bundle, or gift messaging appears on the product page.
- Give shoppers the qualifying rule and the reward before they ever open the cart.
Cart Upsells
Show what to add or spend next to increase basket size.
- Prompt shoppers to add more qualifier items, add target items, complete a bundle, or reach the next tier.
- Use the cart drawer or cart page to show the exact gap between the current cart and the reward.
Free Shipping Progress Bar
Keep the shipping threshold visible to reduce checkout hesitation.
- Run the bar in the header, the mini cart, or both as the cart changes.
- Pair it with shipping discounts so shoppers see the exact threshold and reward.
Campaign controls
Protect margin when campaigns overlap.
Atom gives your team priority, combinations, exclusions, limits, and reuse rules so active campaigns stay predictable in the cart. Track which offers are active, what they influence, and where discount behavior is being controlled.
Set priority so the most important eligible offer wins first.
Allow useful stacking and block combinations that over-discount the cart.
Protect margin with exclusions, maximum discount amounts, quantity limits, and conflict handling.
Control qualifier reuse and multiple uses per order when one cart action could trigger more than one reward.
Decision FAQ
Use the questions buyers actually ask when they are choosing an offer path.
When should I use Buy More Save More instead of an order discount?
Use Buy More Save More when you want shoppers to add units or reach a tier on specific products. Use an order discount when the incentive should apply to the broader cart once the subtotal reaches a target.
When should I use BOGO instead of Gift With Purchase?
Use BOGO when the reward should stay tied to a purchased item or collection. Use Gift With Purchase when the added value should feel like a separate reward for qualifying behavior.
When should I use a bundle instead of a volume discount?
Use a bundle when the exact mix of products matters or when a fixed-price set is easier to merchandise. Use a volume discount when the shopper can keep adding more of the same qualifying scope.
Can Atom show cart upsells for these offers?
Yes. Atom can show shoppers what to add or spend to qualify, including missing bundle items, next quantity tiers, gift thresholds, and free shipping progress.
Can I control stacking when multiple offers are active?
Yes. Atom gives you combinations, priority, exclusions, and discount limits so overlapping promotions behave predictably instead of compounding by accident.
When do I need Atom instead of Shopify native discounts?
Use Shopify native discounts for simple codes and basic automatic discounts. Use Atom when you need multiple offer types, storefront messages, cart upsells, priority, stacking, exclusions, and discount limits in one system.